Murray's Cheese
As the copywriter for New York City's iconic cheese brand, I am responsible for the creation of all the company's written content. Much of that is customer-facing—including email campaigns, product descriptions, store signage, and blog posts—while the rest is internally-focused or geared toward other businesses. Below is a sampling of my customer-facing work.
Emails & Signage
Blogs
Bloomspot
Bloomspot focused on providing local cultural experiences in various markets throughout the United States. As copywriter, my role was to create experiential e-commerce spreads that featured our offerings. Click on the logo to view some of the work I did while in-house with the brand. You may find the need to zoom in on a few of the images to read all the copy.
Brand Voices
One of my most frequent responsibilities is helping clients develop a written voice that represents their values and beliefs. Here are a couple examples of the work I've done to create brand voices.
The Little Market | Nonprofit that promotes products made by female artisans in developing countries around the world.
King's Cup II Tournament | Massive gaming tournament hosted by Clash Royale and YouTube Gaming.